The latest in the range, Toca Kitchen Sushi, arrives in the App Store and on Google Play today, and is aimed at 6-to 9-year-olds. But put a Toca Boca game in front of a young child and they just start experimenting and finding their own fun. To an adult, these digital toys seem weird: we’re so conditioned to goal-oriented activities, in games as in real life, that the absence of direction is confusing. Toca Train lets children drive a colourful train around a track, picking up passengers and cargo Toca Store has them setting up a little shop and handing out change Toca Hair Salon involves giving characters wacky haircuts. Costing a few quid each, they are relaxed, well-designed and visually appealing, have no goals, scores or adverts, and present an imaginative little virtual sandbox for kids to play in. As a parent of a toddler, they are my go-to digital toys.
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